If you paid 15% more than the list price for a new car, would you feel ripped off?
Of course you would!
And yet many if not most Google AdWords advertisers are inadvertently giving Google at least a 15% cash tip by not following best practices.
In this article I’ll share with you a “Do It Yourself Google AdWords Audit” that should take you no longer than 15-30 minutes to perform, but could save you a bundle.
You’ll find this process valuable, whether you manage your own campaigns (you’ll get ideas to cut waste and drive more conversions) or your campaigns are under management (you’ll quickly see whether or not your PPC agency is doing a good job).
(This AdWords Audit is designed to pick up many of the most prevalent and costly mistakes, but it’s not meant to be exhaustive and there are many other cost-saving tactics than we don’t have time to cover here.)
So let’s get started:
1. Check Conversion Tracking Is In Place
Check that conversion tracking is installed.
If you generate leads, you should see a “cost per conversion”, here:
If you operate an e-commerce store, you should see both conversion count, and revenue driven (called “e-commerce tracking”).
If these numbers are showing, look at the last 30 days’ figures and match up the numbers AdWords is telling you with what your other sources (e.g. CRM system or email inbox) is telling you – the two should more or less agree.
Of course, conversion tracking … Read More >>