What’s the best way to optimise mobile landing pages like a boss in 2019?
Most marketers used to treat mobile traffic as an afterthought… but those days are long gone.
As much as 52% of global website traffic now comes from mobile devices, as this graph shows:
But here’s the thing:
Even though mobile traffic may account for more than half of your total visitors, optimising your website for mobile visitors rarely gets enough attention.
So if you’re looking for ways to convert mobile visitors into paying customers, you’ll love this post.
I’m going to share 21 best practices to help you generate more leads from mobile visitors.
Why Mobile Matters
Mobile devices have changed the way customers behave online. Just check out these mobile trends:
- In 2014, mobile accounted for 34% of Google searches.
- This year, mobile searches are above 60%+
- 65% of Google Ad clicks come from a mobile device
- The average click through rate (CTR) for mobile users is almost a full percentage point higher than desktop users
These trends are having a real impact on businesses like yours…
Check out how visitor device usage has increased for these two Marketing Results clients.
Both have seen mobile visitors go from their secondary to primary traffic source:
So if mobile traffic is a big deal, now let’s look at what NOT to do, before discussing how to do it right…
Common Mobile Landing Page Mistakes, With Examples
Let’s take a look at some real-world examples…
Here are … Read More >>