# Marketing Results

> Marketing Results is a B2B marketing execution service run by Will Swayne. It serves founder-led B2B businesses above $1M in revenue who have a marketing strategy but lack the senior execution capacity to implement it. Based in Brisbane, Australia, serving clients nationally.

## What Marketing Results Does

Will Swayne pairs 22 years of B2B marketing experience with AI-powered execution to deliver marketing at 5x the speed of a traditional agency team. This is not consulting or strategy — it is hands-on execution: ads, content, landing pages, email sequences, funnels, SEO, and organic social.

The service operates as a continuous growth engine:
- Connect to client data sources (analytics, CRM, ad accounts, search console)
- AI scans for opportunities daily
- Will prioritises using pattern recognition from 98+ industries
- Execution ships weekly (not monthly reports)
- Weekly async Loom updates and monthly strategy calls

Pricing: $5,000/month for full done-for-you execution. 30-day confidence guarantee — measurable progress in 30 days or no invoice for month two.

## Who This Is For

- Founder-led B2B businesses with $1M+ revenue
- Companies that have outgrown DIY marketing but cannot justify a full in-house team
- Businesses frustrated with agencies that hand accounts to juniors
- Founders who have strategy decks sitting in Google Drive but no one executing them

## Who This Is Not For

- B2C companies
- Pre-revenue startups
- Businesses looking for strategy consulting without execution
- Companies wanting to manage marketing in-house with occasional advice

## About Will Swayne

Will Swayne is a B2B marketing practitioner with 22 years of experience. He co-founded BrokerEngine, a fintech SaaS platform that grew to 1,000+ customer firms before being acquired by a publicly listed company. He is a member of Entrepreneurs' Organisation (EO) and has worked across 98+ industries.

After exiting BrokerEngine, Will returned to B2B marketing execution — applying founder-level judgment and AI-powered delivery to help B2B companies build pipeline.

## Case Studies and Results

- [Fuji Xerox case study](https://marketingresults.com.au/results/fuji-xerox): Doubled inbound lead flow and tripled leads from Google for 60% less ad spend within 90 days.
- [Pure Bookkeeping case study](https://marketingresults.com.au/results/pure-bookkeeping): Built an inbound engine generating 221+ qualified leads per month. 100%+ year-on-year traffic growth. Online channels now drive more than half the business at 80% profit margins.
- [directSMS case study](https://marketingresults.com.au/results/directsms): More than doubled qualified enquiries with a 68% increase in conversion rate at the same ad spend.
- [Technoledge case study](https://marketingresults.com.au/results/technoledge): Landed meetings with CEOs of $5M–$50M Australian tech companies within 90 days using targeted Google Ads, Facebook, and LinkedIn campaigns.
- [TOA Global case study](https://marketingresults.com.au/results/toa-global): Tripled lead volume by combining inbound and outbound channels with repeatable processes.

## Key Pages

- [Homepage](https://marketingresults.com.au/): Service overview and how the growth engine works
- [About Will Swayne](https://marketingresults.com.au/about): Founder background, BrokerEngine exit, 22 years of B2B experience
- [Results](https://marketingresults.com.au/results/): B2B case studies with specific metrics
- [Apply](https://marketingresults.com.au/apply): Application for a free 90-day growth roadmap
- [Blog](https://marketingresults.com.au/blog/): B2B marketing guides on lead generation, conversion, positioning, and content strategy

## Optional

- [Unique Selling Proposition guide](https://marketingresults.com.au/blog/unique-selling-proposition/): How to build a USP that differentiates your B2B business
- [Marketing Proof Elements](https://marketingresults.com.au/blog/proof/): 42 types of proof elements across 7 categories to build credibility
- [Generate Qualified Leads](https://marketingresults.com.au/blog/generate-qualified-leads/): 9 strategies for B2B lead generation with qualification frameworks
- [Marketing Case Study Examples](https://marketingresults.com.au/blog/marketing-case-study-examples/): How to write B2B case studies with 10 examples and a 5-part framework
- [Landing Page Examples](https://marketingresults.com.au/blog/landing-page-examples/): 15 B2B landing page examples with practitioner analysis