The Monster List of Marketing PROOF ELEMENTS
Here’s a comprehensive list of proof elements you can use to ratchet up the persuasive power of your marketing.
Orthodox marketing wisdom tells you to “sell benefits” in order to convert more visitors into customers or clients.
This is sound advice, but it’s not enough. You also have to prove what you say is true.
Testimonials may be the first “proof element” that comes to mind. While testimonials can be very effective persuasion tool, they’re just the tip of the proof iceberg.
Below is a monster checklist of 42 distinct proof elements you can use to make your marketing messages more convincing – ultimately helping you to convert more visitors, shrink your sales cycle and boost pricing power and margins.