directSMS sells bulk SMS services — a commodity product in a market where every provider looks more or less the same online. They were spending on Google Ads but the leads weren’t great and the conversion rate was lower than it needed to be.
directSMS
directSMS
2x Qualified Enquiries, 68% Conversion Lift
The situation
What I did
I went through the full path from ad click to enquiry and fixed what wasn’t working. Restructured Google Ads around higher-intent keywords. Redesigned the website to communicate value faster and remove friction. Tightened the conversion path so people didn’t drop off before enquiring.
The result
- 2x qualified enquiries
- 68% increase in conversion rate
- Lower cost per click, same ad spend
The business was later acquired — a strong exit built on a product that was already good, with marketing that finally matched.
Marketing Results has helped us get more qualified traffic for the same ad spend every month.
Ramez Zaki, Co-founder, directSMS
