B2B Lead Generation Blog | Marketing Results

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The Marketing Execution Gap: Why Your B2B Strategy Isn’t the Problem

You already know what you should be doing. SEO content. Email nurture sequences. Landing pages that actually convert. A LinkedIn presence that doesn’t look like it was last updated in 2021. Case studies from…

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Outsourced Digital Marketing: What Actually Works (2026)

After more than two decades running marketing for B2B companies — and building and selling my own SaaS business — I’ve been on every side of outsourced digital marketing. I’ve hired in-house teams. I’ve…

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How to Generate Qualified Leads (Not Just More Leads)

I once worked with a B2B services company that was generating 50 enquiries a week. Sounds like a dream. It was a nightmare. Out of those 50, maybe one or two were worth talking…

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Unique Selling Proposition: How to Find Yours (With B2B Examples)

Here’s a test. Go to your website right now and read your homepage headline. Then go to your three closest competitors and read theirs. If you could swap the company names and nobody would…

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The Monster List of Marketing Proof Elements

INFOGRAPHIC: 42 Marketing Proof Elements With Examples

Here’s a comprehensive list of proof elements you can use to ratchet up the persuasive power of your marketing. Orthodox marketing wisdom tells you to “sell benefits” in order to convert more visitors into…

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9 Types of Content That Will Actually Make You Sales

Most B2B content doesn’t generate revenue. It generates activity. Blog posts get published. Social media gets posted. Maybe a newsletter goes out when someone remembers. But the phone doesn’t ring any differently. The pipeline…

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57-Point Conversion Optimisation Checklist for Lead Generation Websites

Most B2B websites generate a fraction of the leads they should. Not because the traffic isn’t there — but because the site leaks prospects at every step. I’ve used this checklist across dozens of…

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Marketing Case Study Examples: How to Write Them (With 10 B2B Templates)

Case studies are the hardest-working asset in B2B marketing. And most businesses either don’t have them or do them badly. 41% of B2B buyers say case studies are the most influential content when selecting…

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17 Killer Landing Page Examples To Swipe and Deploy

One of the most effective ways to grow your business online is by converting more of your current traffic into subscribers, customers or clients. Taking the traffic you ALREADY have coming to your site,…

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The 80/20 Rule on Steroids For B2B Lead Generation

You already know the Pareto Principle. 20% of customers drive 80% of your profits. 80% of sales come from 20% of your products. 20% of your sales team closes 80% of the deals. Most…

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10 Ways to Shorten Your Sales Cycle: Case Study

A few years back, I worked with a financial planning firm that was spending 10 weeks to close a single client. Ten meetings per prospect. Travel to every appointment. A sales process that was…

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How To Optimise Your Website “Above The Fold”

You already know first impressions are important. And there’s nowhere more important than the “above the fold” area on your homepage. Above the fold is the area that is most likely to get read….

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SEO vs PPC: Which Is Better for Lead Generation?

I get asked this question constantly. Business owners want a straight answer: should I invest in organic clicks (SEO/GEO/AEO) or paid clicks (Google/Meta/LinkedIn Ads)? My answer hasn’t changed in 20 years: do both, whenever…

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10 On-Page SEO Tactics That Actually Drive Traffic in 2026

I first published this post in 2015 with seven on-page SEO tactics. The fundamentals were solid. Keywords, internal links, quality content — none of that has stopped working. But the landscape has shifted in…

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New vs Returning Visitor Conversion Rates

Here’s a number that changed how I think about website traffic: returning visitors convert at roughly 6 times the rate of new visitors. Not 20% better. Not double. Six times. Most businesses pour all…

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9 Web Form Conversion Rate Best Practices

Your web form is where the transaction happens. Everything you’ve done to get a visitor to that point — the ad, the content, the landing page — comes down to whether they fill in…

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The 8-Step Client-Getting Email Sequence (Template)

Most B2B businesses collect leads and then do nothing useful with them. A prospect downloads a guide, gets a single “thanks for downloading” email, and never hears from you again. That lead goes cold…

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Lead Management Best Practices to Grow Sales by 25%+

Here’s a number that should bother you: 77% of leads never receive a single phone call. Businesses spend thousands generating those leads. Google Ads, SEO, content, social — real money, real effort. Then the…

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The Ideal Lead and Sales Management Dashboard

Nothing happens until a sale is made. You can have the best product, the best team, the most traffic — but if leads aren’t being tracked, followed up on, and moved through a structured…

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10 Email Tactics That Actually Work in B2B

Dollar for dollar, email is one of the best-performing channels in B2B marketing. The data backs it up — the average return sits around $36 for every $1 spent, and it’s been that way…

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2 Implementation Frameworks for Nailing Your Digital Marketing Execution

Even the best marketing strategy is worthless if nobody executes it properly. I’ve been saying some version of that sentence for 22 years, across 98+ industries, and the response is always the same: a…

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How to Rank for Competitive Keywords in Search Engines

Most businesses pick keywords the way they pick lottery numbers — hoping that if they show up enough times, something good will happen. Then they spend six months writing content for terms they were…

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The 15-Minute DIY Google Ads Audit

If you paid 15% more than the list price for a new car, would you feel ripped off? Of course you would! And yet many if not most Google AdWords advertisers are inadvertently giving…

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Mortgage Broker Facebook Advertising Case Study: 131 New Client Consultations

For a growing number of mortgage brokers, Facebook advertising is becoming a more critical piece of the lead generation mix. And it is certainly true that some mortgage broking firms are getting outstanding lead…

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Best 38 Facebook Ad Examples To Swipe And Deploy

What are the best Facebook ad examples around today, and how can you use them as inspiration for your own Facebook advertising campaigns? On the surface, Facebook advertising sounds pretty simple. But if you…

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57-Point Conversion Optimisation Checklist For Lead Generation

Here’s a 57-point Conversion Rate Checklist to help you sharpen your website conversion rate and generate more leads. While every website is different, our experience is that most websites don’t comply with this checklist,…

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