Fuji Xerox Australia had digital marketing running but wanted more from it. They had traffic and budget. The question was whether the spend could work harder.
Fuji Xerox
Fuji Xerox
Doubled Lead Flow, 60% Less Spend
The situation
What I did
I audited the full funnel — ad campaigns, landing pages, and conversion paths. The main opportunities were in keyword targeting, landing page conversion, and follow-up for warm leads.
I restructured the Google Ads campaigns around commercial-intent keywords, rebuilt the key landing pages, and shifted budget toward what was already converting.
The result
- 2x inbound lead flow via website
- 3x leads from Google Ads
- 60% reduction in ad spend
- Results delivered within 90 days
We doubled monthly lead flow via our website and generated triple the leads from Google for 60% less marketing spend.
Paul Strahl, National e-Business Manager, Fuji Xerox
