Pure Bookkeeping sells a business operations system for bookkeepers. The product was strong and the business was growing, mostly through referrals and the founders’ personal networks. They wanted a repeatable way to generate leads online.
Pure Bookkeeping
Pure Bookkeeping
221+ Leads Per Month, 80% Profit
The situation
What I did
I built the inbound system from scratch. Google Ads targeting bookkeepers looking to grow their practice, SEO content to capture organic traffic, landing pages designed to convert, and marketing automation to nurture leads through to sale.
Paid traffic drove immediate leads while organic traffic built long-term volume. Over time, the channels reinforced each other.
The result
- 221+ qualified leads per month
- 100%+ year-on-year traffic growth
- 80% profit margins
- Online channels eventually drove more than half the business
We’ve built a million dollar business that is delivering over 80% profit. Over half our business comes directly through our online channels.
Peter Cook, Co-founder, Pure Bookkeeping
