Technoledge is a tech marketing agency that needed to reach a specific audience: CEOs of mid-market Australian tech companies doing $5M–$50M in revenue. These aren’t people who typically respond to cold emails or click display ads.
Technoledge
Technoledge
Landing $5M–$50M Tech CEOs in 90 Days
The situation
What I did
I built a targeted campaign across Google Ads, Facebook, and LinkedIn — each channel with a different job. Google captured active search intent. LinkedIn targeted by company size and title. Facebook retargeted engaged prospects between touchpoints.
The messaging was written for founders and CEOs, not marketing managers.
The result
- Secured meetings with CEOs of $5M–$50M tech companies
- Major new client engagements within 90 days
- Multi-channel pipeline targeting senior decision-makers
- Repeatable system, not a one-off campaign
