TOA Global

TOA Global is the leading global provider of offshore staffing for accounting firms. The business was growing fast and lead volume needed to scale to match. They wanted to improve what was already working on the inbound side and add outbound to reach accounting firm owners who weren’t actively searching.

On the inbound side, I refreshed the website, built new landing pages, took over Google Ads and Meta ad management, and worked through conversion optimisation to get more from the traffic they were already generating.

On the outbound side, I put together a multi-channel campaign: targeted email sequences, LinkedIn outreach, and telemarketing. Email warmed up cold prospects, LinkedIn built familiarity, and phone calls converted engaged leads into booked conversations.

Both sides were designed to keep running, not as one-off projects.

• 3x improvement in lead volume
• Inbound: refreshed website, new landing pages, Google Ads, Meta ads, conversion optimisation
• Outbound: email, LinkedIn, telemarketing
• Repeatable process that continued producing after launch