Property Education Information Marketing Case Study
Business Launches and Grows,
Starting With No List
“Our website delivers a steady stream of subscribers, buyers, high-ticket mentorees and joint venture partners.”
Background
Property Development System is a property education and investment business that teaches property investors how to safely develop property and partners with qualified investors to joint venture on property projects.
Objectives
- Establish a complex online marketing funnel incorporating lead generation, lead nurturing, paid courses and a traditional sales pipeline.
- Build a qualified list of investors from scratch and launch the Property Development System home study course.
- Create a pipeline of very qualified investors with capacity to joint venture in hand-picked property development projects.
How the objectives were achieved
- Creation of a complex marketing website incorporating lead capture pages, one time offers, tripwire (low ticket) offers, high ticket membership site products and 1-on-1 consultations.
- Conducting a full scale product launch of a $2,000 information product, powered by an integrated membership site.
- Providing ongoing value to subscribers in the form of emails, blog posts and other resources designed to build a strong relationship with members and clients.
Key Results
- Profitably building an email list of thousands of subscribers using Facebook advertising, Google AdWords and organic search engine optimisation.
- Successfully launching the Property Development System home study course, starting from scratch.
- Generating and converting a steady stream of leads for high-ticket mentoring and joint venture opportunities.
Property Development System Founder Amber Khanna says…
“When I started out, I had a vision of what I wanted to achieve, but no clue about how to bring everything together. These days having just a website is not enough and it gives you no edge at all, because having a website is now the norm, not a luxury.
Instead of getting overwhelmed with digital marketing – all I did was go to Marketing Results and they took care of everything. I think most people don’t realise how much is involved in putting together a good website.
There are plenty of low cost website making services around and you should only use them if all you want is an online business card and nothing more.
But if you do want to stand out, differentiate from your competition, look good and make sure everything works in terms of design and tech, then you need someone like Marketing Results.
What I like about Marketing Results is that you ask them to do something and it comes back RIGHT the first time. (Actually, they come back to you with something that’s better than what you had asked for.)
Our website now delivers a steady stream of subscribers, buyers, high-ticket mentorees and joint venture partners.
To anyone contemplating a high-end marketing website, I would say don’t waste your time getting quotes from overseas and hunting for a better deal, because you’ll end up with a dog’s breakfast. Go with Marketing Results because they know what they are doing and how to put the different pieces of the puzzle together in a way that just works.”
This Marketing Case Study has been approved
by Property Development System.
