Super Finance – SMSF Property
A New Pipeline Delivering a Steady Flow of Web Leads
Outstanding quality of web generated leads!
Yannick Ieko, Director
Super Finance
Super Finance is a network of professionals that specialise in helping clients invest in property via Self-Managed Superannuation Funds (SMSF).
With SMSF investment becoming more popular, the owner recognised the importance of building an online presence and being ahead of the pack, rather than chasing it. He also wanted to diversify lead sources away from referrals and centres of influence, in order to create a lead generation pipeline they could control.
Objectives
- Establish an additional stream of enquiries to reduce dependence on referrals
- Increase enquiry quality compared with previous online lead generation efforts (measured by conversion rate of lead to sale)
- Create a system that can be used to regulate lead flow up or down based on how busy the firm is at the time
How the objectives were achieved
- Creation of a new website based around an integrated marketing funnel, incorporating new design, sales messaging, lead nurturing and marketing automation
- Setup and optimisation of Google AdWords campaigns in order to drive qualified traffic
- Organic Search Engine Optimisation (SEO) aimed at increasing exposure in the free search engines
- Split-testing of key pages to improve conversion rates
- Setup of automated lead nurturing campaigns to convert shy prospects into solid sales opportunities
Key Results
- A cost-effective lead generating website that is driving ~20% of all new business within 6 months
- Higher-than-expected lead quality compared with previous online marketing efforts
- Marketing automation which allows new prospects to be converted into clients much more time-effectively
- Complete management of web strategies for Super Finance so they can get on with what they do best.
Super Finance Director Yannick Ieko says…
“We approached Marketing Results because we wanted to create an alternative lead source to our current referral network to ensure sustainability of our newly created back office roles.
We chose to work with them because of the professionalism and patience that they showed when discussing our project. I was also impressed by their existing portfolio of case studies that showed the results that they had achieved for other businesses in similar industries.
Since we started working with Marketing Results I have been very happy with the outstanding quality of the web generated leads that we have been receiving, particularly compared to what we had received from our previous efforts.
Although the results to date have been very pleasing, by the end of the calendar year I believe that our new website will be able to scale to 2 to 3 times what we’re currently getting from the web.”
This Marketing Case Study has been approved
by Super Finance Professional Networks.
Marketing Results Account Manager: Joe Kershaw
