Life Coaching LeadsQuick Coach – Life Coaching Courses
More Qualified Sales Plus A Facebook ROI of 1285%
The results have been fantastic… I have had over 500 potential students opt in via Google wanting to change their lives and those of their clients.
Glen Murdoch, Founder & CEO
Quick Coach
Background
Quick Coach is a provider of life coaching courses offering flexible training for a quick career change into life coaching.
They had previously been using PPC advertising, with costly campaigns and little results. After seeing the results Marketing Results had delivered for other clients, Founder Glen Murdoch asked us for help in generating more leads and sales online.
Objectives
- Position Quick Coach as the fastest, most effective way to begin a career in life coaching
- Generate more leads at lower cost with multiple traffic methods (including Google AdWords and Facebook advertising)
- Increase the number of paying students originating from online leads
- Optimise the website for higher lead conversion
How the objectives were achieved
- Rebuild Google AdWords campaigns to increase qualified clicks and weed out waste
- Conversion optimisaton of website, with a greater focus on driving specific desired actions
- Facebook PPC campaign setup and optimisation to drive additional traffic
Key Results
- A dramatic increase in high-quality leads volume
- Cost per lead and per sale drop dramatically
- Substantial improvement in sales conversion, with a minimum of 20% of Google AdWords leads now becoming paying students
- Targeted web strategies for Quick Coach so they can get on with what they do best.
Quick Coach Founder & CEO Glen Murdoch says…
“Our ROI from our Facebook alone was 1285%”
“I originally wanted to refine my PPC campaign, which was costly without delivering the exact results I was looking for.
I had previous dealings with Marketing Results and found them to be extremely professional, personable and knowledgeable in the area. I also loved the MR marketing I was seeing, and wanted that for my own company.
The results have been fantastic... I have had over 500 potential students opt in via Google wanting to change their lives and those of their clients. At least 20% of these potential students end up joining one of our courses.
Through a highly targeted Facebook campaign, we generated cost effective opt-ins, of which 16% became students. ROI from our Facebook was 1285%. Over the next year, we expect growth to continue via both FB and Google PPC.”
This Marketing Case Study
has been approved by Quick Coach.
