ABC Reading Eggs – Online Learning Program
Integrated Search and Conversion Management For ABC Reading Eggs
Marketing Results have been instrumental in profitably expanding our ad spend, while removing waste.
Matthew Sandblom, Managing Director
ABC Reading Eggs
Background
ABC Reading Eggs is a leading provider of online-based learn-to-read programs for children aged 3 to 8. With a strong presence in Australia, NZ, UK and North America, the client was looking to tap into as many profitable traffic sources as possible in order to expand reach and grow revenue and market share.
They engaged Marketing Results to develop an online marketing strategy: assist with paid search management across a range of platforms (including Google AdWords, Facebook PPC and display media), as well as website conversion optimisation to ensure all traffic sources deliver maximum ROI.
Objectives
- Profitably increase website traffic
- Proactively manage Google AdWords campaigns across 8 regions in order to maximise conversions within a target CPA
- Increase free trial registrations and conversion rate of free trials to paid subscriptions
- Manage complementary paid traffic sources (banner media and Facebook PPC) to augment search traffic
How the objectives were achieved
- Rebuilt Google AdWords campaigns to optimise campaign structure and performance, plus reduce waste
- Conversion analysis and testing on free signup pages
- Planning and refinement of post-trial email marketing and offers to improve purchase rate
- Management of display media and Facebook PPC accounts to augment AdWords traffic
Key Results
- Dramatic traffic increases from paid search and diversification into new traffic sources
- Registration volume from AdWords grows from 80/day to 300+/day within a target Cost Per Action
- Quantifiable improvement in landing page conversion rates
- Integrated management of traffic and conversion to deliver continuous improvement
ABC Reading Eggs Managing Director Sandblom says…
“Strategic Management Of Online Traffic Generation and Conversion”
“As on online-based product, the Internet is a critical component of our business.
Marketing Results possesses specialised knowledge of a variety of traffic generation methods. They stay on top of the ongoing changes and developments in the industry and have been instrumental in profitably expanding our ad spend, while removing waste wherever possible.
They have also provided valuable input into how to increase the conversion rate of our site. I highly recommend the strategic approach Marketing Results brings to the table.”
This Marketing Case Study has been approved
by ABC Reading Eggs.
