Barefoot Physiotherapy Case Study
Doubled leads with less than half the cost
Emails to database, changes to website, optimisation of AdWords etc are continually happening… without me having to worry about it.
Sal Oliver Lange, Principal Physiotherapist
Barefoot Physiotherapy
Background
Barefoot Physiotherapy is a Brisbane based Physiotherapy clinic focusing on client needs and finding the root cause of the problem without just treating the symptoms.
Most business was being attracted through word of mouth and the team wanted to bring in new clients from different channels to increase their client base.
Objectives
- Increase inbound leads through digital marketing channels
- Reduce marketing workload and stress
How the objectives were achieved
- Optimisation of Google AdWords accounts to increase qualified traffic flow at a reduced spend.
- SEO deliverables rolled out to increase organic traffic to reduce reliance on paid traffic.
- Proactively created and carried out clear marketing strategies to increase lead flow while reducing the need for the owner to be involved.
Key Results
- AdWords cost per lead dropped from $63.05 to $28.32 within 3 months
- Organic traffic has increased by 31.48% with conversion rates from organic traffic jumping 45.2%
- The owner of Barefoot Physiotherapy has been able to focus more on what she does best, rather than chasing her marketing team to deliver what was promised
Barefoot Physiotherapy, Owner and Principal Physiotherapist, Sal Oliver Lange says…
“We create majority of our business through word of mouth – I approached Marketing Results because I wanted to increase the number of clients coming from ‘fresh’ (unknown to us or our clients) groups (and keep up our awesome word of mouth within these new groups) and therefore increase number of news walking in the door.
Now we have a marketing team – that doesn’t comprise of me winging it. Emails to database, changes to website, optimisation of AdWords etc are continually happening… without me having to worry about it
We have the goal of hitting 12 new clients a week short term. Over the next 12 months as we build out pillar article pages I see us being found by more people through SEO. My goal for a year is to have 6 physios all hitting their individual and team targets – which will mean recruiting 2 more physios and attracting new clients accordingly.”
This Marketing Case Study has been approved
by Barefoot Physiotherapy.
