Plumbing Lead GenerationGoogle Places & Conversion Optimisation – Local Plumber
From 5-10 Leads Per Week To 5-10 Leads Per Day!
Things have been implemented exactly as promised and as their names, suggests they get the results! Thank your for helping to make the dream become a realty.
Richard Foster, Owner
Your Friendly Plumber
Background
Your Friendly Plumber is a plumber is based Frankston in South-East Melbourne in Victoria. The company is operated by Richard Foster, an experienced and reliable 24/7 fully certified plumber. Richard performs all general plumbing, emergency plumbing and hot water services for a fixed up-front price.
Richard had undertaken online marketing services in the past but they had failed to make an impact on his business and leads.
Your Friendly Plumber had the great processes and services in place but needed consistent, qualified leads and workflow for the business to grow to the next level.
Objectives
- Generate more traffic to the website.
- Increase lead flow from the yourfriendlyplumber.com.au website.
- Generate 4 consistent enquiries daily from the online marketing campaigns.
- Generate enough leads that Richard could employ one service technician with 6 months to grow the business.
How the objectives were achieved
- Developed a Google Places strategy that effectively targeted the main customer group.
- Optimised Google Places to capture local leads.
- Rebuilt Google AdWords campaigns to optimise for leads and reduce waste including; search, display and retargeting campaigns.
- Developed and tested new landing pages to increase conversion.
Key Results
- Online leads increased by 600% in 90 days (5-10 leads per week to 5-10 leads per day!)
- Website traffic increased by 130.34% in 90 days.
- Organic traffic (SEO and Places) has increased by 40.33% in 90 days.
- Richard is currently recruiting his first team member to help him work on the increasing jobs.
Your Friendly Plumber Owner Richard Foster says…
“Thank you for helping to make the dream become a reality”
“I first came across Marketing Results after speaking to Paul from Service Professionals. I said to him I needed an expert in online marketing and that I had worked with people previously who had let me down. Paul suggested I give Will a call and check them out. After speaking to Will, I was still a little unsure if they were a match for me, however the more I read over their website the more I knew this was a company I wanted to do business with. Wills no BS approach sat well with me.
When I met Will and Stacey things went well and the future looked promising. We sat down and worked out a plan for the coming months and ever since we have done that, things have been implemented exactly as promised and as their name suggests, they get results. I love the way Stacey is constantly emailing and updating me on how things are going and how we are tracking. Marketing is not a set and forget thing and Stacey knows this.
I am extremely pleased that I took the plunge and I look forward to working with Stacey and Will well into the future.
Thank you for helping to make the dream become a reality.”
This Marketing Case Study has been approved
by Your Friendly Plumber.
