Promotional Products Marketing
Online revenue rockets by 800%
With Marketing Result on our side, our website revenue has increased by over 800% in only 18 months.
Anthony Khoury, Managing Director
Customized Stickers
Background
CustomizedStickers.com was already a growing business, but owner Anthony Khoury wanted improved marketing strategies and systems to “get to the next level”.
He identified internet marketing and direct mail as two promising opportunities, and approached Marketing Results to assist with strategy and implementation.
Objectives
- Increase total sales volume, focusing on new customer acquisition
- Strengthen existing systems to help deal with a greater volume of orders more efficiently
- Build systems to track marketing expenses and maximize marketing ROI of a growing marketing budget.
How the objectives were achieved
- Analysis of existing processes and opportunities. Three key opportunities were identified – a website redesign, reseller program launch and targeted direct mails to specific industries.
- Website redesign: the website was redesigned from the ground up. Attention was paid to usability, tightly focused sales copy, and streamlined enquiry handling and artwork approval systems.
- Reseller program launch: A direct mail was sent to printers throughout Australia, inviting them to become resellers of CustomizedStickers.com. Response was 385% higher than an initial pilot program.
- ROI Analysing and Reporting: A system of reports was set up to track and monitor the Return on Investment of a $10,000+ per month marketing budget. Marketing activities can now be monitored and refined on an ongoing basis.
Key Results
- Annual online revenue went from 6-figure to 7-figure levels in 12 months – an 800% increase.
- Relationships formed with 854 resellers throughout Australia.
- Average number of non-sales related enquiries cut by over 50%, mainly by including a comprehensive FAQ section on the website.
Customized Stickers Owner Anthony Khoury says…
“…We’ve recorded an 800% increase in sales…”
Will,
I would like to thank you for your outstanding work over the last 18 months. Our business has gone to a new level due to your ideas.
Our website brought in a lot of traffic yet we never really converted this into sales. By optimizing our site we now get a lot more leads which turn into sales. The new website for Australia and the US is user friendly and always tries to get people to order. As well as this we were spending $2,000 a week on pay per click advertising with little results. Now we spend less and get more sales due to you noticing what worked and what didn’t.
Your attention to detail is fantastic and the amount of extra time you spent with me was more than we paid for. By the end of the first intensive project we felt as though you were working in our office and not just outsourcing. I will continue to use your company indefinitely and would recommend you to anyone would want to grow their business as fast as we did.
With you on our side, our website revenue has increased by over 800% in only 18 months.
Thank you and your sidekick Ed!
