In this video, Digital Strategist Ben Sweetlove explains eleven smart ways to use video to increase the effectiveness of your online lead generation campaigns.
In the above video, I’ll discuss the following 11 ways to leverage video in your online lead generation campaigns:
- Offer Explainer Videos, on your landing pages
- Video testimonials
- Videos on your thank you pages, to promote the next step in your sequence
- Value-rich videos for your email nurturing sequences
- Animated gifs for emails (to give a preview of your video)
- Video blog posts
- Apps like “Bonjoro” to nurture prospects
- Indoctrination videos
- Animated explainer videos
- Email footers – containing link to a video(s)
- Webinars
Video Transcript
Ben: Hi there guys. It’s Ben here. Now in this video blog post, I’m going to talk about 11 ways you can use video in your online lead generation campaigns. Now a quick caveat, I’m definitely not going to talk about recording techniques or camera types or software to use. I’m not going to talk about that sort of stuff. I am going to talk about how you can actually use the videos that you record in your marketing, in your digital marketing. So I mean, look there’s plenty of blog posts out there, just you know, run Google searches if you need video editing software, that sort of stuff. … Read More >>